Why Your Business Should Consider Using Direct Mail

It seems as though many marketers and clients look at direct mail as a thing of the past. Something that belongs with VCRs, flip phones, and floppy disks. However, unlike these relatively obsolete items, direct mail has evolved with technology and has many advantages...

The How To Guide On Subject Lines In Email Marketing

The key to getting your audience opening and reading your emails is composing an effective subject line to act as the face of the message. It is one of the first things recipients look at in their inbox; therefore you need to strategize and devote enough thought into...

Part 2: Small Businesses – What’s in a Name?

As a start-up, choosing a company name can make a huge impact on the long term success of your business. A strong and timeless name sets a company up to be a powerful force in marketing, advertising and building a brand as a whole. A name encompasses the essence of a...

Part 1: Business Naming Fundamentals

Naming a business is one of the most crucial steps in developing your new business and therefore there are several considerations that should be thought out before rushing into a trademark. The first and most important consideration is brand positioning. Your name...

10 Canadian Small Business Facts

Small Businesses are bigger than you think. Data has proven small businesses drive the Canadian economy (underscored in the recent Globe & Mail Leaders Debate in Calgary). Who are they, what do they do? This infographic will give you some insights to data...