Growing your dental practice requires a kick-ass Marketing Strategy

As a dentist, your number one priority is obviously providing the very best in patient care. However, as an entrepreneur looking to grow your practice you also need to embrace current marketing trends to increase the exposure of your dental clinic – especially online....

A Marketing Plan Checklist for your small business – 2018

2018 has arrived. And if you haven’t already started on your marketing plan and budget for the new year – this checklist might come in handy. Regardless of your vertical – from dental care to car repair, accounting to manufacturing – the marketplace is changing...

Embracing Negative Reviews Will Help Your Business Grow

If your company has just received its first negative review on Yelp, don’t panic. Many businesses make the mistake of trying to keep a squeaky-clean image by deleting any negative comments they see but you can use these for your advantage. You should embrace these...

Brand Marketing for Startups

As the world becomes increasingly more globalized and marketplaces become faster to enter, startups can find many reasons to be optimistic about achieving success but this does not mean the road becomes any less difficult. You need to make sure that your company is...

Brand Communication 5 Keys to Developing a Great Elevator Pitch

5 Keys to Developing a Great Elevator Pitch If you’re responsible for sales in any capacity your elevator pitch can be a powerful selling tool that you can use in any situation. Think about how many times have you’ve been asked, “what do you do for a living?”...

The AdWords Difference

What are you missing out on by not integrating AdWords? Google AdWords has become the pinnacle of online paid advertising. With several payment models (cost-per-thousand views, cost-per-click, and cost-per-acquisition) and extensive customizable targeting based on...