The Power of Social Media

Imagine an electric car that is fueled by SOCIAL MEDIA. The amount of energy that we put into social media must have a greater purpose! Now, because of an organization called MINDDRIVE, there is. MINDDRIVE serves students in Kansas City with an aim to change...

Is your email marketing making you money?

The latest email marketing statistics in an infographic format. Current statistics to enlighten you. Data compiled from various sources. How effective are your email marketing campaigns?   Frank Beecham Mystique Brand Communications

7+ tips to increase usability on your website

How can you help website usability? You have that special ‘look’ to your marketing tools. Branding your brochures and corporate image are important to creating good marketing responses. Whether you are templating or custom-building, know that your audience...

Business cards stand the test of time.

In this digital age the business card remains an important marketing tool. Think about it… even with today’s technology, nothing has replaced the simple act of handing out your business card. Business cards are readily accepted in almost any situation, both...

Overhaul your brand

  Does your brand reflect the outstanding company you are? Or want to be? Does your logo look dated? Are your communication pieces consistent with your website? Is your website converting visitors into profitable customers? If you’re uncertain, or believe...

Branded Athletes

So the other day, I came across this personal project started by AJ Dimarucot that involved creating a personal brand for one of the NBA’s more recent rising stars, Jeremy Lin. I immediately thought that this was one of the better athlete brands out there (even...