Brands you learn to warm up to …

With the London 2012 Olympics officially coming to a close today, I’ve come to realize that I don’t feel as repulsed by the London Olympics branding as I did when they first unveiled their identity – in fact I think I’m actually starting to warm to...

Logo Design – the visual centerpiece of a brand

A logo is the visual centerpiece of a brand. It identifies your business, or product line, in its simplest form using a mark or icon. While a logo is not your brand, nor your identity it does help define the tone of your brand. Below are a few examples of logos...