Part 2: Small Businesses – What’s in a Name?

As a start-up, choosing a company name can make a huge impact on the long term success of your business. A strong and timeless name sets a company up to be a powerful force in marketing, advertising and building a brand as a whole. A name encompasses the essence of a...

Part 1: Business Naming Fundamentals

Naming a business is one of the most crucial steps in developing your new business and therefore there are several considerations that should be thought out before rushing into a trademark. The first and most important consideration is brand positioning. Your name...

Dental practice brand development

RECENT CASE STUDY: LA Ortho & Kids Dental LA Ortho & Kids Dental began its expansion into new territories understanding their branding had become dated. They engaged Mystique Brand Communications to breathe new life into their practice through a rebrand,...

Branding the Toronto 2015 Pan Am Games

Above: photo © Leo Li With the Toronto 2015 Pan American Games (XVII) games coming to a close last night and the ParaPan Am Games slated to begin on August 7th, I think it’s a good time to take a look at the city’s branding for the event. Here is...