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Why Your Business Should Consider Using Direct Mail

It seems as though many marketers and clients look at direct mail as a thing of the past. Something that belongs with VCRs, flip phones, and floppy disks. However, unlike these relatively obsolete items, direct mail has evolved with technology and has many advantages...

Part 2: Small Businesses – What’s in a Name?

As a start-up, choosing a company name can make a huge impact on the long term success of your business. A strong and timeless name sets a company up to be a powerful force in marketing, advertising and building a brand as a whole. A name encompasses the essence of a...

Part 1: Business Naming Fundamentals

Naming a business is one of the most crucial steps in developing your new business and therefore there are several considerations that should be thought out before rushing into a trademark. The first and most important consideration is brand positioning. Your name...

Dental practice brand development

RECENT CASE STUDY: LA Ortho & Kids Dental LA Ortho & Kids Dental began its expansion into new territories understanding their branding had become dated. They engaged Mystique Brand Communications to breathe new life into their practice through a rebrand,...

Branding the Toronto 2015 Pan Am Games

Above: photo © Leo Li Here is Toronto’s original bid logo from 2010 – based on an abstracted maple leaf concept that doubled as people. Its clean and the concept is sound but there is something about it that seemed oddly familiar and lacking in energy that one...