Integrated Marketing – the key to growing your business

What is integrated marketing? Simply put, integrated marketing is being consistent in your marketing both online and offline. Integrated marketing is the holistic approach to communication, helping to create a unified and seamless experience for consumers to interact...

Part 3: Small Business Naming Strategies

Any business owner can agree that a name is extremely important to a company. But how exactly do you make such an important decision? You can try to wait and have it pop up in your head, however more likely you should start the process of strategizing to create the...

Part 1: Business Naming Fundamentals

Naming a business is one of the most crucial steps in developing your new business and therefore there are several considerations that should be thought out before rushing into a trademark. The first and most important consideration is brand positioning. Your name...

Dental practice brand development

RECENT CASE STUDY: LA Ortho & Kids Dental LA Ortho & Kids Dental began its expansion into new territories understanding their branding had become dated. They engaged Mystique Brand Communications to breathe new life into their practice through a rebrand,...