Brand Marketing for Startups

As the world becomes increasingly more globalized and marketplaces become faster to enter, startups can find many reasons to be optimistic about achieving success but this does not mean the road becomes any less difficult. You need to make sure that your company is...

Integrated Marketing – the key to growing your business

What is integrated marketing? Simply put, integrated marketing is being consistent in your marketing both online and offline. Integrated marketing is the holistic approach to communication, helping to create a unified and seamless experience for consumers to interact...

Part 1: Business Naming Fundamentals

Naming a business is one of the most crucial steps in developing your new business and therefore there are several considerations that should be thought out before rushing into a trademark. The first and most important consideration is brand positioning. Your name...

Why is the OPT-OUT option vital for your email marketing strategy?

It’s Wednesday morning. You have your newsletter composed and ready to be emailed out to your permission based list. You’re hoping it receives appreciation and gets read. So why should you include that unsubscribe option in your message? Why do you give your readers...