Brand Communication 5 Keys to Developing a Great Elevator Pitch

5 Keys to Developing a Great Elevator Pitch If you’re responsible for sales in any capacity your elevator pitch can be a powerful selling tool that you can use in any situation. Think about how many times have you’ve been asked, “what do you do for a living?”...

Why a Toronto SEO Agency Won’t Grow Your Small to Medium Business

Are you a Toronto based business looking to grow?  Are you convinced that search engine optimization (SEO) will help you achieve your growth objectives? Chances are you found this article while searching for SEO agencies in Toronto with that hope. Which proves SEO...

Integrated Marketing – the key to growing your business

What is integrated marketing? Simply put, integrated marketing is being consistent in your marketing both online and offline. Integrated marketing is the holistic approach to communication, helping to create a unified and seamless experience for consumers to interact...

Why Your Business Should Consider Using Direct Mail

It seems as though many marketers and clients look at direct mail as a thing of the past. Something that belongs with VCRs, flip phones, and floppy disks. However, unlike these relatively obsolete items, direct mail has evolved with technology and has many advantages...

Part 1: Business Naming Fundamentals

Naming a business is one of the most crucial steps in developing your new business and therefore there are several considerations that should be thought out before rushing into a trademark. The first and most important consideration is brand positioning. Your name...