A Marketing Plan Checklist for your small business – 2018

2018 has arrived. And if you haven’t already started on your marketing plan and budget for the new year – this checklist might come in handy. Regardless of your vertical – from dental care to car repair, accounting to manufacturing – the marketplace is changing...

Infographic: Email Marketing is far from dead

Email marketing campaigns are still the most used solutions when it comes to reaching your intended target. Open rates can increase by including compelling content, and click-throughs far outweigh social media. What is email marketing? Email marketing is the use of...

How to Make Effective Facebook Ads

As of May 2017, Facebook is closing in on almost 2 billion active users! Obviously, this is a huge advertising platform. Whether it’s an ad that pops up on someone’s news feed or on the right side column, these can be very effective. Therefore, when you’re spending...

The Benefits of Outsourcing your Marketing

As a business owner or marketing manager that’s responsible for the bottom line you may be struggling with the question…”To outsource marketing or not?” While outsourcing marketing, or parts of it, to an agency can also be challenging you’ll...

Brand Marketing for Startups

As the world becomes increasingly more globalized and marketplaces become faster to enter, startups can find many reasons to be optimistic about achieving success but this does not mean the road becomes any less difficult. You need to make sure that your company is...

Brand Communication 5 Keys to Developing a Great Elevator Pitch

5 Keys to Developing a Great Elevator Pitch If you’re responsible for sales in any capacity your elevator pitch can be a powerful selling tool that you can use in any situation. Think about how many times have you’ve been asked, “what do you do for a living?”...