BRAND + AID
Your Go-to Guide for Building Brands that Connect and Grow
Why Your Podiatry Website Isn’t Bringing in Patients (And How to Fix It)
Want More Patients? Build a Brand Patients Trust. Your website should be your hardest-working employee. For chiropodists and podiatrists, it’s often the first impression patients have of your clinic. Yet too many sites act like digital brochures instead of patient-generating machines…..
How Chiropodists Can Attract More Patients Without Competing on Price
Want More Patients? Build a Brand Patients Trust. Many chiropodists in Ontario—and podiatrists across the U.S.—struggle to fill their schedules without slashing prices. But discounts don’t build loyalty. Patients who come for a deal often leave for the next one…..
SEO vs PPC for Chiropody and Podiatry Clinics: Which Works Best?
Want More Patients? Build a Brand Patients Trust. When clinic owners ask whether they should invest in SEO or PPC, they’re really asking: What’s the best way to bring in more patients? The truth? Both channels can work—but only if they’re built on a brand that patients trust. Without brand-first messaging, SEO takes longer to rank and PPC gets….
AI in Branding & Marketing — Power Tool or False Shortcut?
AI, AI Branding, and AI Marketing are everywhere. It drafts copy, suggests layouts, writes ad variants, and even chooses audiences. Useful? Absolutely. A replacement for brand and marketing expertise? Not even close. If you’ve been in business long enough, you’ve seen this movie before. In the late ’80s and early ’90s, desktop publishing put professional tools on every desk. Overnight, anyone ….
Why Consumers No Longer Trust Influencers (And What That Means for Your Brand)
Influencer marketing isn’t what it used to be. What began as a fresh way for brands to connect with audiences is now facing a serious trust problem. According to a recent study from Clutch, only 12% of consumers trust influencer recommendations when they see the “#Sponsored” tag. That number is a wake-up call for any business investing in influencer….
Just Do It: Why Your Growth Strategy Can’t Wait for Perfection
As search evolves, so should your strategy. Here’s how to help AI tools like ChatGPT recommend your business—and not your competitor’s. A few years ago, being found on Google was the holy grail. Today? Businesses are getting discovered by ChatGPT…..
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