BRAND + AID
Your Go-to Guide for Building Brands that Connect and Grow
Traffic vs Demand: How to Turn Website Visitors Into Leads
If you’ve ever looked at your analytics and thought, “We’re getting traffic… so why isn’t the phone ringing?” — you’re not alone. This is one of the…..
Rehearsal vs Performance: How Small Businesses Can Grow in 2026
Every year starts with good intentions. And every year gets hijacked by the day-to-day. Client work. Staff questions. Admin. Fires to put out. The things you meant to fix quietly move to “later.”……
Helping Founders and Owners Build a LinkedIn Presence That Actually Drives Business
You don’t lose opportunities because you’re bad at LinkedIn. You lose them because when someone looks you up, your profile doesn’t reflect how good you actually are. For founders, owners, and those responsible for business development, LinkedIn isn’t about posting for visibility. It’s about what happens before the conversation—when a……
Elevator Speech Development: How to Clearly Explain What You Do (and Why It Matters)
You have more opportunities to explain your business than you realize. It happens in casual conversations. On intro calls. During networking events. In LinkedIn messages. At the start of a sales meeting that wasn’t supposed to be a pitch. Someone asks a simple question: “So, what do you do?”……
Want Top Dollar for Your Business? Start Fixing These Brand Gaps Now, Years Before You Sell
Picture this for a second. You wake up on closing day. Not for a project. Not for payroll. For the sale of your business.Your accountant calls. Your lawyer nods. The number on the final cheque does not just meet your expectations. It beats them……
Why Your Customers Don’t “Get” Your Brand
Last week, a business owner told me this: “I think we’re losing leads because no one really understands what we do.” Their homepage looked great. Their logo was polished. But their message? A vague collection of buzzwords. A beautiful brand—going nowhere……
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