What is the Therapy Practice Growth Checklist?

It is a free interactive self-assessment covering 10 areas — positioning, website clarity, service pages, therapist profiles, local SEO, Google Ads readiness, intake and follow-up, trust signals, tracking, and growth readiness. You check the statements that apply, get a score, your top 3 priorities, and a clear next step in about 5 minutes.

How long does the checklist take to complete?

About 5 minutes. You answer honestly across 10 areas and receive your score, your top 3 priorities, and a recommended next step.

How is my score interpreted?

Within each section, 0–2 boxes checked means the area needs attention, 3–5 means some foundation is in place with gaps worth fixing, and 6 or more means the area is in a stronger position. Your biggest opportunity is usually the section with the fewest checked boxes.

Do I need to spend more on marketing to grow my therapy practice?

Not necessarily. More visibility only helps if the right people understand your practice, trust your team, and know what to do next. You may instead need a clearer path from search to trust to inquiry, which is what this checklist helps you find.

What happens to my results?

You can have your score and priorities emailed to you. Your results are shared with Mystique so the team can follow up with relevant guidance.

A Therapy Practice Growth Checklist

Before You Spend More on Marketing

Find out whether your website, service pages, therapist profiles, SEO, Google Ads, and intake path are ready to turn visibility into the right inquiries.

More visibility can help your therapy practice grow — but only if the right people understand your practice, trust your team, and know what to do next.

You may not need more marketing activity.

You may need a clearer path from search to trust to inquiry.

Use this checklist to identify where your practice is strong, where opportunities may be leaking, and what to fix before investing more heavily in SEO, Google Ads, social media, or content.

How to Use This Checklist

For each section, check the statements that apply to your practice. At the end of each section, count how many boxes you checked.

0–2 checked: Needs attention
This area may be limiting your visibility, trust, lead quality, or conversion.

3–5 checked: Some foundation is in place
You have pieces working, but there may be gaps worth fixing before increasing your marketing spend.

6+ checked: Stronger position
This area is likely in better shape, though it may still benefit from refinement.

Your biggest opportunity is usually the section with the fewest checked boxes.