Customers Are Always Talking About Your Brand.
Whether you like it or not, people are talking about you online. Regardless of the size of your business, they (customers and prospects alike) are talking about your service, your products, and your competition. They’re tweeting, writing comments on your blog, and posting reviews on Google and Facebook about their experience with your brand. And you can’t afford not to listen.
The old sentiment that there’s no such thing as bad publicity is an out-dated notion. Fact is, nothing could be further from the truth. Here’s proof — 94% of customers state that a negative review has stopped them from engaging with a business they found online.
Consumer review research reveals the following statistics:
- 97% of consumers read online reviews before they make a buying decision.
- Consumers today read an average of 7 online reviews before they trust a business.
- 49% of customers won’t readily trust a business that has ratings lower than 4 out of 5 stars.
- 85% of consumers trust online reviews as much as they would trust recommendations from a friend or family member.
- From a customer’s perspective, brands that respond to online reviews are 1.7x times more trustworthy than brands that don’t.
- 88% of small businesses with an online presence regularly monitor their online reviews.
Make customer experience the backbone of your business.
For today’s small businesses, reputation means everything — it’s the ultimate marketing tool. Even a few years ago, very few brands were engaging customers online the way they do today. However, in this digital era, there isn’t much protecting your brand from criticism. Online reviews are today’s word of mouth marketing, and they can make or break your business. The fact that an increase of just 0.1% in your online ratings can boost conversion rate by 25% is a testimony to that.
Are you aware that a consumer is 21% more likely to leave a review after a negative experience than a positive one? With consumers becoming much more review-savvy, your business needs to be proactive about encouraging brand champions to advocate on your behalf.
Customer feedback software can help simplify the process of managing your business reputation in an effort to build a continuous cycle of happy customers and powerful reviews to help you capture your next customer.
Control the conversation with reputation management software.
Reputation Management is a relatively new practice of influencing and controlling online conversation surrounding brands via social media, such as blogs, social networks, forums, ranking and review sites, etc.
If you’re focused on improving your brand experience, then it’s time to invest in software to help engage your customers with proactive requests for feedback and new reviews.
Adding 1st and 3rd party reviews will help turn your website into a sustainable and cost-effective lead generation tool (more about that here).
Online review systems provide you additional benefits including:
- Gain insights to improve your business operations
- Improve your website’s visibility and ranking in search results
- Empower your marketing campaigns to help convert customers
- Gain efficiency by managing your customer feedback and reviews all in one place
- Review notices allow you to respond quickly
- Build your brand’s reputation on the review sites that matter most to you.
Earn respect. Build a better business.
Trust is hard to gain and it’s a perishable asset. Obviously, reputation management software alone isn’t going to change your business. What it does is give you the tools to enable change.
Harness the power of reputation management software to capture customer sentiment. Listen to what they say and respond accordingly to make people respect you and your brand. That’s the key to a profitable brand.
MYSTIQUE BRAND COMMUNICATIONS
416-441-2666 Ext 14.
Starting a new business or looking to revitalize your brand?
Paul and his team will help you develop your brand – your story, company voice, culture, and ideals. Through discussion and research, they’ll challenge you to broaden your own perspectives by viewing the world through the eyes of your customers, employees, competitors and outside influences. The process will help your story unfold – identifying the key values your brand represents and defining the unique character that should exist in every facet of your brand experience.
Since 1986 – Mystique Brand Communications has been helping small/medium businesses position themselves, build brand awareness, and create thought leadership that engages consumers on multiple levels. From initial research and strategies to marketing campaigns and automation, Mystique will tailor your brand communications to your specific business objectives and revenue goals.
Use the contact form on this page to start the conversation today.