As this infographic illustrates, email marketing campaigns are still the most used solutions when it comes to reaching your intended target. Open rates can increase by including compelling content, and click-throughs far outweigh social media.
What is email marketing?
Email marketing is the use of email to transmit a commercial campaign message, usually to a database list of email addresses of potential or current customers.
By sending emails, marketers build loyalty, trust, or brand awareness via email – advertising, promotions and newsletters with the purpose of enhancing – relationships to their current customers, encouraging customer loyalty and repeat business, or even keeping previous customers ‘in the loop’ in order to regain lost business.
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Mystique Brand Communications
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<p><a href=’https://mystique.ca/wp-content/uploads/2017/09/MBC-Email-infographic02.png’><img src=’https://mystique.ca/wp-content/uploads/2017/09/MBC-Email-infographic02.png‘ alt=’Infographic: Email Marketing is far from dead’ width=’580px’ border=’0′ /></a></p>