Modern technology. Old fashioned service.™
Golden Care has been providing reliable mobile dental services to residents living in long-term care and retirement facilities since 1983. Faced with undulating marketplace circumstances, the owner recognized that a rebrand was the best option they had to regain marketshare.
So Mystique was engaged to rebrand.
After interviewing the facilities who’s residents they serve, and the families of their patients, to understand if the brand was still connecting to deliver value. This uncovered a 98% satisfaction and enough input for us to accurately articulate their unique value proposition. It was also evident that it was time to revitalize their brand identity to remain relevant.