Creating a clean, polished company logo that communicates your brand identity perfectly is simplified when you choose a logo designer that is the right fit for your business needs.
Whether you are a solo entrepreneur, running a small business or mid-sized company — in a typical industry or niche market, one thing is certain —you need a brand identity that makes your business stand out.
If you’re thinking about refreshing your company brand, rebranding your business or establishing a new brand, working with the right logo designer is critical.
This article talks about the factors you need to keep in mind when you choose a logo designer to help you rebrand your business or establish a new brand identity. Finding one that can create the perfect logo for your company can set you up for success.
What to look for in a logo designer
1. Choose a logo designer who understands that logo making means delivering on the client’s vision.
There are several approaches for logo design, and a reliable brand expert will focus on setting themselves (and you) up for success before diving into the creative process.
While working with you, the logo designer understands that theft are working with you to create a logo for the company or business you manage. They will take the time to get a firm grasp of what you do, what you and your business stand for, and the way you want to present your business to your audience. They will deep-dive into a brand discovery with you and discuss their learnings before applying them to the logo design process.
Some of the lines of questioning a good logo designer will go down while designing the logo for a business include asking you to describe your company in a few adjectives, your reasons for picking those words, the characteristics that set you apart from the competition, and what you hope to achieve with the new logo design.
Your responses will help the logo designer in the creative process.
2. Your ideal logo designer understands logotype styling, balancing it with the need to stand out in your field.
The best logo designers will understand the need to style company logos appropriately for the industry or field of business you are in.
The overall look and feel of the logo will have a significant impact on customers’ perceptions and how your business is remembered by them. You wouldn’t want a professional consulting business to have a logo similar to the style used for construction companies, or vice versa.
At the same time, you also want to stand out in the industry you’re in. A skilled logo designer will study the market, analyze competitor brands and find a logo design that will help you get noticed by making your brand stand out among the rest.
3. The right logo designer understands that modern doesn’t mean trendy.
A professional logo maker understands that logos need to have longevity. While your marketing piece can jump on the latest internet sensation without an issue, there’s a need for a business logo to remain timeless, or at the very least, stay relevant for more than a few years.
Look at the iconic Apple logo or the ubiquitous golden arches — perfect examples of timeless logo making.
While both businesses have experimented with their logo, the core logo has stayed true, authentic and timeless.
4. An expert logo designer understands the many applications your logo will serve.
When you’re picking a logo designer, ask them how they would go about dealing with secondary uses for your logo. That might mean anything from a webpage favicon, an app icon or using your logo in your business headquarters’ architecture.
A well-thought-through logo design system will consider all the possibilities and will ensure your brand is consistent wherever your target customer encounters your business.
5. Before picking a logo designer, ask them to walk you through their process step-by-step.
Every designer has a different process that works for them. What that process is doesn’t matter, as long as all the steps are covered in the right order.
The important thing to find out is — do they have a documented process that they go through to design a logo for a business?
The process of designing a logo should involve research about the brand, the customer and the competition, ideation, sketching, testing logo concepts, selecting the right style for your business, choosing colours and fonts, digitizing and vectorizing designs, and so on.
The steps for logo design may differ, but most of the phases mentioned above are essential to help the logo designer come up with the best logo design possible.
6. The logo designer you’re considering should have a versatile range of logos they have created.
When you’re choosing a logo designer, look at their track record.
You want a designer who has worked on logos for a range of industries and clients in a range of styles. You want to see that their style is eclectic and that they don’t turn out similar-looking logos for all their clients no matter the industry they are in.
A logo designer comfortable with a range of styles will offer up a wide range of initial logo design suggestions to understand your preferences. They’ll understand what you’re going for based on what you choose and will be able to sharpen the final logo they deliver, so it fits your brand personality and your industry.
Choosing the right logo designer for your business can be a tough decision.
When you pick a logo designer for your business, you’re investing more than just the cost of the logo design. You’re depending on a professional to deliver a service that could make or break your business.
If you need support with choosing the right partner for logo design and brand development, our experts will be more than happy to talk you through the process, no obligation to work with us.
We invite you to schedule a 15-minute discovery call with us to understand how we can help.
Pick a time that works for you.