BRAND + AID
Your Go-to Guide for Building Brands that Connect and Grow
How to write better headlines and improve your small business marketing performance
Better headlines bring more ad clicks, SEO clicks, social media shares and engagement, even higher conversions. 8 of 10 people read headlines, but only 2 click through and read the rest. If you want...
The complete guide to creating a Unique Value Proposition for your business
Your unique value proposition (UVP) is the foundation to build all your marketing strategies and messages on. It’s what sets you apart from the competition and tells customers how you’re different....
The 13 Best Ways to Strengthen Your Online Presence
Building a strong online presence for your business makes it easier for prospective customers to learn about what you offer and engage with your brand on a more personal level. With more people...
Google My Business – How it works and why it matters for your business
Google Business Profiles are powerful tools to attract customers to your local business. Learning how it works is a great way to boost your online presence and improve recognition. Want to know why...
The benefits of Chatbot Marketing for your business
While customer support is the most common way chatbots are used, that’s just one of the many applications. When done right, using chatbots as a marketing tool can grow your business and ensure that...
Brand Voice – How to define and develop one that makes an impact
An authentic brand voice is critical for businesses attempting to reach audiences online. Here are a few steps you can take to establish yours. If your brand name or logo didn’t appear on your...
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