BRAND + AID

Your Go-to Guide for Building Brands that Connect and Grow

Brands you learn to warm up to …

With the London 2012 Olympics officially coming to a close today, I've come to realize that I don't feel as repulsed by the London Olympics branding as I did when they first unveiled their identity...

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That tricky little news feed…

Many businesses up to date with social media have themselves a fancy business page. Your business page may consist of a cool cover photo with a logo for a profile picture and albums with photos,...

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Do you have a LinkedIn Company Page?

What is a LinkedIn Company Page? It’s a centralized location where millions of LinkedIn members can go to stay in the loop on company news, products and services, business opportunities and job...

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Toronto’s Bag Ban Means Business

Toronto’s city council has banned plastic bags throughout the city beginning in January of 2013. What does this mean for Toronto businesses and what will they ever do? The answer is adapt. A...

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NPOs look to social media

A study by Backbaud indicates that despite limited budgets, nonprofits are able to find value using social media networks. Findings include: • 98% have a Facebook page with an average community size...

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