BRAND + AID

Your Go-to Guide for Building Brands that Connect and Grow

Do you have a LinkedIn Company Page?

Jun 26, 2012

What is a LinkedIn Company Page? It’s a centralized location where millions of LinkedIn members can go to stay in the loop on company news, products and services, business opportunities and job...

Toronto’s Bag Ban Means Business

Jun 18, 2012

Toronto’s city council has banned plastic bags throughout the city beginning in January of 2013. What does this mean for Toronto businesses and what will they ever do? The answer is adapt. A...

Rebranding the Nets

May 27, 2012

With the New Jersey Nets finally making their move to Brooklyn next season, the organization recently unveiled the storied franchise's rebrand. Voila, and there it is. I'm really not sure how I feel...

NPOs look to social media

Apr 30, 2012

A study by Backbaud indicates that despite limited budgets, nonprofits are able to find value using social media networks. Findings include: • 98% have a Facebook page with an average community size...

Tools for Twitter users

Apr 26, 2012

A lot of tools for Twitter users have been created to fix holes in Twitter's functionality – here’s some to try out... Slipstre.amSlipstre.am is a plug-in for Chrome that allows you to hide certain...

Relogo

Apr 16, 2012

Relogo is a branding initiative developed by designer Matt McInerney.rel="logo" is a proposed standard for serving and maintaining up-to-date logos for use in various media. By including a line of...