BRAND + AID

Your Go-to Guide for Building Brands that Connect and Grow

Responsive website design

Feb 18, 2014

How responsive is your website design? Over 1.2 billion people access the web from their mobile devices, including iPads, tablets, smartphones, etc. Responsive website design indicates that your...

Communication is Key for Great Graphic Design

Jan 6, 2014

The relationship between a design team and a client is one that is reflective of a partnership. Great graphic design is born out of a strong and meaningful relationship built on trust and strong...

Logo design; the centrepiece of your brand

Dec 20, 2013

https://www.youtube.com/watch?v=ppXa9MhViYY Logo design, does it matter? I think most people recognize today that your logo isn't your brand. Your brand is less tangible, and more about the...

Effective Postcard Design

Sep 12, 2013

Straight up… postcards work. Postcards are the most affordable and effective direct mailing tool available. Even in this digital age, Postcards are an effective way to generate leads, close sales,...

Why B2Cs “Like” Facebook for Marketing

Aug 8, 2013

There are a lot of small business owners with the preconceived notion that social media is a complete waste of time. And unless they have a social media strategy they're absolutely right. To benefit...

The Role of Content in the Graphic Design Process

Jul 12, 2013

The design process is a delicate one that is purely driven by content, target audience and goals. These three points can greatly shape the outcome of the project, whether it ends in success or...