BRAND + AID
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Part 2: Small Businesses – What’s in a Name?
As a start-up, choosing a company name can make a huge impact on the long term success of your business. A strong and timeless name sets a company up to be a powerful force in marketing, advertising...
Small Business Lead Generation: The Essential 3 Part System You Need to Know
Imagine walking onto an empty construction site. A deserted dentist office. A street full of uninhabited houses. If the customers aren’t here, then where are they? More importantly, what is a...
Part 1: Business Naming Fundamentals
Naming a business is one of the most crucial steps in developing your new business and therefore there are several considerations that should be thought out before rushing into a trademark. The...
Why is the OPT-OUT option vital for your email marketing strategy?
It’s Wednesday morning. You have your newsletter composed and ready to be emailed out to your permission based list. You’re hoping it receives appreciation and gets read. So why should you include...
Infographic: 15 noteworthy statistics about B2C Marketing Automation
If you've got leads coming in, then marketing automation can be a powerful tool to help nurture those leads and convert them into customers – taking your business to new heights while delivering...
Infographic: 15 noteworthy statistics about B2B Marketing Automation
Marketing automation generates more leads, drives sales and proves ROI. It will help optimize each phase of your marketing funnel. At the top, you will capture more leads with VisitorID (B2B) and...
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