BRAND + AID

Your Go-to Guide for Building Brands that Connect and Grow

How to Make Effective Facebook Ads

As of May 2017, Facebook is closing in on almost 2 billion active users! Obviously, this is a huge advertising platform. Whether it’s an ad that pops up on someone’s news feed or on the right side...

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CASL and What Your Business Needs to Do

You might recall that in 2014, the Canada Anti-Spam Legislation (CASL) was announced in order to require businesses to obtain consent from recipients when  sending commercial electronic messages...

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The Benefits of Outsourcing your Marketing

As a business owner or marketing manager that's responsible for the bottom line you may be struggling with the question…"To outsource marketing or not?" While outsourcing marketing, or parts of it,...

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How to Boost Engagement on Instagram

While Facebook currently has more users, the level of engagement and content potential for Instagram is off the charts (an estimated 500 million monthly visitors and 4.2 billion likes daily). To...

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