BRAND + AID

Your Go-to Guide for Building Brands that Connect and Grow

Why you need to backup your website

Nov 20, 2017

Getting a message from a customer informing you your site is down is embarrassing, not to mention the negative effect it could have on sales. We highly recommend that you take steps to ensure this...

Design a Better Dental Website

Aug 2, 2017

Bloor West Smiles recognized that their dental website was looking dated, didn't perform well on mobile devices, and wasn’t delivering the patient leads they needed to grow their dental practice. So...

Introducing the Breast Cancer Support Fund’s New Brand Identity

Jul 5, 2017

A new brand identity, inspired by optimism, compassion and wellness, has been adopted by the Canadian Breast Cancer Support Fund. Mystique is very proud to have worked on this rebrand. Moving...

How Flash-Heavy Web Design Hurts Your Business

Jun 12, 2017

While the number of companies who use Flash on their websites have significantly decreased in the last decade, we still see flash-heavy websites in use. Understand that if you are still utilizing a...

How to Make Effective Facebook Ads

Jun 7, 2017

As of May 2017, Facebook is closing in on almost 2 billion active users! Obviously, this is a huge advertising platform. Whether it’s an ad that pops up on someone’s news feed or on the right side...

CASL and What Your Business Needs to Do

Jun 6, 2017

You might recall that in 2014, the Canada Anti-Spam Legislation (CASL) was announced in order to require businesses to obtain consent from recipients when sending commercial electronic messages...