BRAND + AID

Your Go-to Guide for Building Brands that Connect and Grow

Marketing automation for my small business – Should I invest?

Aug 3, 2021

As a small business, marketing automation can seem like overkill. But it could bring more quality leads and conversions, all with less work. Could marketing automation be the right choice for your...

How to make the most of Instagram Stories — and why it matters for your business

Jul 7, 2021

Use Instagram Stories for your business to boost brand awareness, increase engagement and convert more customers. Let’s face it. Nobody likes being advertised to. How often have you sat through a...

The business case for rebranding your small business – what’s the ROI?

Jul 7, 2021

Have you been considering a rebrand but are hesitant to pull the trigger because of the cost involved? This article illustrates how rebranding your small business will help it grow. As fellow...

The Google Core Web Vitals Update — How does it affect your website and your business?

Jul 7, 2021

To determine your website ranking in search results, Google will now attempt to measure the quality of a user’s experience on your site, using signals or metrics called Core Web Vitals. How can you...

Here’s Why Your Business Needs a Website Redesign

Jul 7, 2021

What are the benefits of a website redesign for your business, why you need it, and what you should consider? The first touchpoint a potential customer has with your business, more often than not,...

Could Apple’s new Mail Privacy Protection mean the end of your email marketing?

Jun 17, 2021

Apple CEO Tim Cook previews powerful new privacy protections at Apple's Worldwide Developers Conference at Apple Park, on June 7, 2021. Brook Kraft — AppleApple’s iOS 15, coming this fall, has new...