BloorWestSmiles needed help with their online presence (and a design tweak to their logo). Their website / marketing team had them using four individual websites, each targeting a specific service or area of the city; utilizing sites such as dentalimplants, dentist-in-bloor-west, south-kngsway, etc. An SEO strategy for sure however, in our experience, the negatives of this type of strategy out-weigh the positives. Think about it… not only were they causing confusion in the marketplace as to their brand message but they effectively quadrupled the amount of work needed to maintain and market the four sites. Maybe that was the plan for the agency. Regardless, Mystique provided Bloor West Dental with a new single site built around their core services… general dentistry with a special focus in cosmetic services including braces, as well as implants. The website was built using the easy-to-manage WordPres platform which gives the dental practice the ability to update the site themselves, should they desire, using the built in content management system (CMS)
In addition Mystique helped them set up social media channels to help them engage their patients and nurture their relationships.