Website Analytics provide insights that matter.
Website analytics can provide you with a wealth of information that can be very useful in planning your marketing strategy, search engine optimization campaigns, and even website design.
Website analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.
Mystique Brand Communications can help integrate free analytics tools on your site, such as Google Analytics, as well as subscription based analytics tools such as VisitorTrack for B2B companies which tracks businesses visiting your website and supplies contact information… essentially caller ID for your website.
Google Analytics tells you everything you want to know about how your visitors find you and how they interact with your site – allowing you to focus your marketing resources on campaigns and initiatives that deliver ROI (Return on Investment), and improve your site to convert more visitors. Google Analytics also provides timesaving integration with AdWords. Of course, Google Analytics tracks all of your non-AdWords initiatives as well.
To ensure that you get the most out of Google Analytics, Mystique will consult with you and discuss current marketing strategy, objectives and desired metrics (goals, key performance indicators, report needs, etc.) so that we fully understand your business and how the website ties into your specific success factors.
Mystique Brand Communications can provide analytics set up, establish site conversion triggers, identify specific goal paths that lead toward the highest conversion rates and help direct your site’s traffic through these specific paths. Goal tracking, with organized and actionable reports will help paint a full picture of your online performance – allowing you to make informed marketing decisions and fulfill business goals for your organization.
Bottom line – don’t spend your precision time and money on building a website if you’re not going to track what’s happening on it. Allow Mystique’s experienced analysts to integrate Analytics into your marketing efforts and begin using your marketing and advertising dollars more effectively today!