As a business owner or marketing manager that’s responsible for the bottom line you may be struggling with the question…”To outsource marketing or not?” While outsourcing marketing, or parts of it, to an agency can also be challenging you’ll discover that the benefits far outweigh the risks. It really doesn’t matter whether you own a dental practice or a manufacturing company, finding a marketing firm that understands your brand, your products and/or services, as well as your industry, can really pay off.
Here are six major benefits of outsourcing your marketing:
1. Outsourcing gives you have access to brand experts.
Unless you have the budget and the workload to warrant hiring a team of seasoned marketers this is the most obvious benefit of outsourcing to a marketing agency. Brand agencies, such as Mystique, have people that specialize in specific marketing areas. From strategy to design, content development to SEO, direct marketing to analytics, you need an experienced team to works together to develop integrated campaigns.
2. Outsourcing marketing saves you time.
Running a small business is already time-consuming. Do you really have time to wear another hat? Working with an experienced marketing team lets you focus on your core operations. Outsourcing to brand marketing experts also ensures your marketing campaigns are launched quicker as they already understand the best way to improve your exposure, engage prospects, and generate leads.
3. Outsourced marketing gives you immediate access to tried-and-tested, established processes.
Working with you, leveraging your intimate knowledge and insight, an experienced marketing agency will develop marketing campaigns tailored to engage your target market(s). Utilizing tried-and-tested processes they’ll eliminate the hassle of learning through trial and error, ensuring both speedy and measurable results.
4. Outsourcing ensures consistent new content.
With Canada’s Anti-Spam Legislation taking full effect on July 1, 2017, content marketing will be more important than ever. As a small business, constantly writing blog posts and posting social media can be a daunting task. With so much on your plate already, and creative not being a core competency, it’s understandable that content development isn’t among your top priorities. But understand that adding current and relevant content to your website is one of the most important factors affecting your search engine ranking. Outsourcing ensures that your marketing won’t suffer when staff is sick or on leave, or simply not in a creative mood.
5. By outsourcing, you benefit from access to the latest technology .
Marketing agencies use current technologies and resources that your business might not possess. From Adobe Creative Cloud to website authoring apps, the cost of staying up-to-date adds up but most marketing firms will have all these resources and possibly custom ones
6. A good brand marketing team will create real value.
As the person who’s ultimately in charge of marketing – you know it’s results that count. Outsourcing your marketing to an experienced team ensures an effective, well-integrated communications plan, blending offline and online tools to deliver an engaging brand experience thereby contributing to revenue generation and real customer value. Give your business a competitive advantage by providing customers and prospects the information they want – when they want it – in the format they prefer.
So there you have it. Six reason’s to consider outsourcing your marketing to an experienced brand communications team.
Want to discuss the specifics outsourcing your marketing? Let us help you explore new methods to leverage all elements of the communication mix – including advertising, sales promotion, public relations, direct marketing, search, web and social media, etc – into a single, cohesive, holistic approach to ensure accountability and marketing success.
Start the conversation now by requesting a Brand Review. Or call us at 416-441-2666 (Toll-free at 1-855-582-7263).
MYSTIQUE BRAND COMMUNICATIONS
416-441-2666 Ext 14.
Starting a new business or looking to revitalize your brand?
Paul and his team will help you develop your brand – your story, company voice, culture, and ideals. Through discussion and research, they’ll challenge you to broaden your own perspectives by viewing the world through the eyes of your customers, employees, competitors and outside influences. The process will help your story unfold – identifying the key values your brand represents and defining the unique character that should exist in every facet of your brand experience.
Since 1986 – Mystique Brand Communications has been helping small/medium businesses position themselves, build brand awareness, and create thought leadership that engages consumers on multiple levels. From initial research and strategies to marketing campaigns and automation, Mystique will tailor your brand communications to your specific business objectives and revenue goals.
Use the contact form on this page to start the conversation today.