Grow your practice with our cost effective
Dental Patient Lead-To-Revenue System
Drive more leads. Get More Patients. Improve Marketing ROI.
In this era of Google, success is no longer simply a function of quality of service. To grow your dental practice, you need to market better; devote time to building your brand and reputation.
However, as a dentist and a business owner, you’ve got a lot on your plate. Obviously patient care is your top priority. And then you’ve got your hands full managing staff and making sure your equipment is up to date. But to maintain a steady stream of revenue, marketing your practice also needs to be a priority.
But with technology and online marketing evolving so quick you might be confused about all the different marketing options. Have you mastered Facebook? How about Google+? Great – what about Twitter, Instagram, and content marketing?
Many dentists have wasted precious time and money on marketing trial and error. But busy dentists like you can minimize marketing waste and efficiently grow your dental practice by implementing our proven Patient Lead-to-Revenue System.
Combining business expertise with marketing capabilities, Mystique can help you craft the right brand message for your target audience and choose the most effective medium to deliver it at the optimal time in order to Drive more leads; Get More Patients; Improve Marketing ROI.
To develop a profitable and sustainable patient lead generation system Mystique will help you implement strategies and tactics to master the following six areas:
To get leads you need a marketing system that drive inquiries, questions, and traffic to your website – and your office. The channels will be determined by examining your current patient personas and may include:
- Search Engine Optimization (SEO)
- Pay Per Click Marketing (PPC)
- Email Marketing
- Direct Mail Marketing
Mystique will ensure that your marketing messages are engaging potential patients in an effort to capture their name, email and phone number for follow-up. We will help you develop effective Call-to-Actions utilizing “lead magnets”.
Your custom Patient Lead-To-Revenue System will bring the customer acquisition process into sharp focus by providing real-time visibility of leads as they are received. Once an inquiry is captured, your system goes to work, ensuring new leads are followed up with immediately and proactively engaged over time to move prospective customers to the next stage.
Your system will reduce the points of failure inherent in the medical industry including:
- Lengthy time gaps between receiving leads and contacting potential referrers or patients
- Lack of a standardized organizational process for leads received via email
- Insufficient time for consistent follow-up
- Lack of a tool for keeping notes on leads as they move through the sales cycle.
Not all visitors are in the same ‘buying’ stage. Therefore your Patient Lead-To-Revenue System needs to connect with prospective patient referrers, or patients, and nurture them along the “seeking information”, education, to the initial appointment and, ultimately, buying phase. For example, they must be educated about what you have to offer; as consumers what they should be aware of; why you are the best qualified authority to do the elective procedures; the services offered; and the type and quality of after care your practice is known for.
Revenue generation requires lead conversion. A ’conversion’ can mean many things… from watching a procedure or training video on your website to downloading a case study, to making an appointment for an initial consultation. But ultimately the final conversion involves you issuing an invoice.
And while Mystique plays an important role in delivering prospective patients to your door, you need to close the deal.
Your staff must shine and go above and beyond. Your Patient Lead-To-Revenue System includes tools to help them cater to all new prospective customers questions, needs and anxiety before and after the initial appointment and, of course, in the post-op stage.
Next we'll help you create brand champions. The statistics are pretty clear in that patients that elect to have aesthetic treatments (dental implants, veneers, etc.) are repeat buyers of other related procedures. Do you have a system to cross-market to them? Do you have a patient reactivation campaign to touch base with patients? Do you have a survey in place to ask patients how you can best serve them or to ask them if they have concerns, questions or cost issues about any procedures, technique(s), or latest procedures they might have seen somewhere? And do you have a way to get more positive reviews on your social media channels?
A dental practice is a business and must be managed and run by the numbers. No greater number speaks better than profit and ROI.
While your Patient Lead-To-Revenue System is working to boost practice revenue, it concurrently works to save you money by shedding light on low-performance marketing campaigns. Tracking the effectiveness of each marketing program (both online and offline channels) you can quickly reallocate marketing spend to areas with the highest return in terms of total leads per week vs. total appointments vs. new patient bookings and cost-per-conversion, etc.
Marketing automation is key to help optimize each phase of your Patient marketing funnel
This is when your Patient Lead-To-Revenue System comes to life. At the top, you will capture more patient leads with dynamic forms. In the middle, lead tracking, lead scoring and sales notifications will enable your sales teams to close more deals. And at the bottom, closed deals (won and lost) are analyzed to eliminate waste and identify successful tactics – allowing you to drive more leads with the same marketing dollars.
Your custom system may include:
- Call Tracking Software
- Automatic Lead Capture with Dynamic Forms
- Lead Management Solutions
- Automated Email Marketing
- Develop Tasks and Define Workflows
- Marketing ROI Tracking and Reporting
- Conversion Analytics
- Appointment Booking and Reminders
- Follow-up Automation
- Content Development
- Maintenance Program.
You’ll have a chance to discuss some of your unique challenges with a marketing expert in a pressure free environment. Even if you choose not to hire us, you’ll walk away with some great new ideas that you can implement in your practice today.