Category Archives: Outbound Marketing

How does CASL affect email marketing?

Are you following the CASL email marketing rules? How does Canada’s Anti-Spam Legislation (CASL) – which came into being on July 1, 2014 – affect your email marketing strategies? CASL was passed for individuals, incorporated and unincorporated businesses and not-for-profit organizations. Those who use email, SMS, social media or instant messaging to send promotional, commercial… Continue Reading

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