No field of Marketing changes more than social media. With the new generations coming, it becomes harder to predict how the landscape will change. However, a few trends will set the mood for 2018. Maybe not all of them are a fit for your business, but if social is...
2020 has arrived. And if you haven’t already started on your marketing plan and budget for the new decade – this checklist might come in handy. Regardless of your vertical – from dental care to car repair, accounting to manufacturing – the marketplace continues to...
You might recall that in 2014, the Canada Anti-Spam Legislation (CASL) was announced in order to require businesses to obtain consent from recipients when sending commercial electronic messages (CEMs). A transitioning period begun the summer of that year and it’s set...
As a business owner or marketing manager that’s responsible for the bottom line you may be struggling with the question…”To outsource marketing or not?” While outsourcing marketing, or parts of it, to an agency can also be challenging you’ll...
As the world becomes increasingly more globalized and marketplaces become faster to enter, startups can find many reasons to be optimistic about achieving success but this does not mean the road becomes any less difficult. You need to make sure that your company is...
https://mystique.ca/wp-content/uploads/2016/09/Logos_-the-centrepiece-of-your-brand-SD-1-1.mp4 Your company logo is the visual representation of who you are. As the face of your brand, your logo plays a definitive role in helping you build connections with your...
