Why is the OPT-OUT option vital for your email marketing strategy?

It’s Wednesday morning. You have your newsletter composed and ready to be emailed out to your permission based list. You’re hoping it receives appreciation and gets read. So why should you include that unsubscribe option in your message? Why do you give your readers...

Branding the Toronto 2015 Pan Am Games

Above: photo © Leo Li With the Toronto 2015 Pan American Games (XVII) games coming to a close last night and the ParaPan Am Games slated to begin on August 7th, I think it’s a good time to take a look at the city’s branding for the event. Here is...