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Why is the OPT-OUT option vital for your email marketing strategy?

It’s Wednesday morning. You have your newsletter composed and ready to be emailed out to your permission based list. You’re hoping it receives appreciation and gets read. So why should you include that opt-out (unsubscribe) option in your message? Why do you give your...

Branding the Toronto 2015 Pan Am Games

Above: photo © Leo Li Here is Toronto’s original bid logo from 2010 – based on an abstracted maple leaf concept that doubled as people. Its clean and the concept is sound but there is something about it that seemed oddly familiar and lacking in energy that one...