Introducing the Breast Cancer Support Fund’s New Brand Identity

A new brand identity, inspired by optimism, compassion and wellness, has been adopted by the Canadian Breast Cancer Support Fund. Mystique is very proud to have worked on this rebrand. Moving forward the organization will be known as the Breast Cancer Support Fund....

How Flash-Heavy Web Design Hurts Your Business

While the number of companies who use Flash on their websites have significantly decreased in the last decade, we still see flash-heavy websites in use. Understand that if you are still utilizing a flash-heavy website that you are limiting your website traffic. It’s...

How to Make Effective Facebook Ads

As of May 2017, Facebook is closing in on almost 2 billion active users! Obviously, this is a huge advertising platform. Whether it’s an ad that pops up on someone’s news feed or on the right side column, these can be very effective. Therefore, when you’re spending...

CASL and What Your Business Needs to Do

You might recall that in 2014, the Canada Anti-Spam Legislation (CASL) was announced in order to require businesses to obtain consent from recipients when  sending commercial electronic messages (CEMs). A transitioning period begun the summer of that year and it’s set...

Tips for Improving the Mobile-Friendliness of Your Website

In this day and age it’s amazing to see so many business owners neglect their websites. They obviously don’t understand the power of a good website; otherwise they would ensure that it was always current, optimized for search engines, and mobile friendly. The Cisco®...