What is SEO?
Search Engine Optimization, or simply SEO, is the process of optimizing your website and online channels to help you acquire traffic through organic or natural search results on a search engine or directory. Research shows that Google is still the favourite search engine and accounts for over 92% of all search engine visits received from Canadians between April 2019 and April 2020. (Source: Statcounter)
‘Near me’ or ‘close by’ type searches grew by more than 900% since 2018. (Source: Chat Meter) If this fact alone doesn’t convince you, here are 6 very good reasons why you need to invest in SEO:
1. Search Engines Drive Traffic
Search result information will send around 70% of consumers to a physical store, with around 28% of the local searches resulting in an offline sale. (Source: Joel House Search Media) This clearly suggests that more and more people are turning to online search to find out what their local businesses have to offer. Let’s face it — Google has replaced the yellow pages. If your website isn’t found in the search results, your prospect is going to your competitor’s website.
2. SEO Delivers High ROI
Inbound leads (those sourced from SEO, PPC, and Social Media) cost 61% less on average than outbound leads while being 10 times more effective than the latter — having a 14.6% close rate. (Source: 99firms) Also, While PPC is good for immediate success, 70% of marketers say SEO is more effective at driving sales than PPC. (Source: Databox)
3. SEO is Not Going Away.
SEO continues to grow and evolve. In fact, 3.5 billion Google searches are made every single day, with the volume of Google searches growing by roughly 10% every year. (Source: Internet Live Stats) That translates to a larger market for your business. However, as algorithms change and become more targeted, your techniques will also need to evolve. Companies that understand this will be best positioned to keep high rankings that attract business.
4. Your Competitors Are Optimizing Their Sites For The Search Engines.
As we mentioned in the first point, your top competitors are optimizing their website for the search engines. As of 2019, 92% of searchers will choose a business on the first page of local search results. (Source: SEO Expert) So, if your site isn’t being found for keyword phrases that drive business, you’re leaving money on the table. Developing an SEO strategy is the key to long-term success.
5. SEO Works on Cellphones
Mobile Search has increased exponentially with the use of smartphones and tablets. With the latest search algorithms, Google tracks mobile-friendly sites and can find a website locally (meaning wherever that smartphone is situated at the time of the search), which could result in more sales and traffic. Its great news for your business as 60% of smartphone users end up contacting a business directly based on the local search results. (Source: Hubspot Marketing Statistics 2020)
Moreover, voice search is gaining popularity by the day. Around 65% of 25-49-year-olds speak to their voice-enabled devices at least once a day. (Source: Hubspot Marketing Statistics 2020) It’s then imperative to optimize your business for both web and mobile-based search platforms.
6. SEO Can Position Your Business As An Authority
A funny thing happens when you come across as an authority — you can charge more money for your services. That’s right! Developing an SEO strategy can help position you as an industry leader which results in more traffic from the search engines. Not only will your content speak to these readers, but they’ll trust you. This is reflected well from the fact that 97% of people learn more about a local company online than anywhere else. (Source: SEO Tribunal) So, when it’s time to jump in and buy your service or your product, they’ll come calling.
Grow your business with SEO
The more visibility your small/medium business has online, the better your business will do. SEO is one of the most cost-effective ways to drive more leads. Although you need to engage the traffic when it comes, the fact that 72% of consumers who conducted a local search visited a store within five miles definitely gives your marketing efforts an upper hand. (Source: HubSpot Marketing Statistics)
Growing your business starts by increasing your online exposure. If you need help to attract traffic, Mystique can help. Not only can we drive targeted traffic to your site, but also leverage that traffic and convert it into higher profits for you.
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